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Showing posts with label music business. Show all posts
Showing posts with label music business. Show all posts

Sunday, June 30, 2013

It's Social Media Day today

The event will be a little over an hour from now so I'm in a rush. But I have to post this.

So today, Sunday, June 30, 2013, Third Team Media, the people responsible in setting up this gig, gave me the topic "Love for Country and Music". I'll be talking about the benefits of music and the business of it to social change for Cebu and the country. And of course the importance of social media as a tool in this medium. I'll also be sharing the podium with these great and wonderful people.



The place is at Diamond Suites & Residences. The event will run from 9:00 AM until 3:00 PM.

See you :)

Sunday, October 23, 2011

FILSCAP comes to Cebu for "Music In Your Business" forum

Finally here it is.

The Filipino Society of Composers, Authors and Publishers, Inc. (FILSCAP) in cooperation with the Department of Trade and Industry (DTI)-Cebu Provincial Office, will be holding a forum  dubbed as "Music In Your Business" happening this Friday, Oct. 28, 2011 starting 8AM until 12noon at the Marriott Hotel.

FILSCAP President Noel Cabangon
(photo taken from Facebook)
Topics include:

Music Copyright
Speaker : ACCRA Lawyer / Ateneo Law Professor Atty. Antonio Ray Ortiguera
A discussion on the rights of music copyright owners over the use of their works and the licenses that should be secured by business owners who intend to use copyrighted music in their business or events.

Copyright Societies
Speaker : CISAC Regional Director for Asia-Pacific Mr. KT Ang
This topic covers the collective management of copyright by copyright societies.

Licensing Operations of FILSCAP
Speaker : FILSCAP General Manager Debra Ann P. Gaite
FILSCAP shall talk about how they license, collect and distribute royalties from public performances of copyrighted musical works.

Social Value of Music
Speaker : FILSCAP Trustee/Socio-Cultural Committee Member/Composer Gary Granada
A topic that defines the socio-cultural value of playing music to the public in events or establishments.

"Music In Your Business" is in partnership with the International Confederation of Societies of Authors and Composers (CISAC), Artists and Musicians Marketing Cooperative (ARTIST KO), and the Creative Cebu Council, Inc.

In the evening will be a solidarity meetup for the local songwriters at The Outpost. It's going to be fun.

Sunday, April 10, 2011

Talk Music Talk : Music Publishing

I'll be doing a music talk about music publishing.  If you're interested, RSVP me in Facebook or meet me in Artist Ko gigs.  It's free but the facility is small hence seats are limited only.  Maybe between 10 and 15 persons only.  So I'm doing this one session at a time.

Venue's at the UP CebuinIT TBI facility (see map below).

Friday, April 8, 2011

Introducing CARTONATA

So yes sharing music is epidemic.

Since people are now sharing them, why not embrace it.  Then I thought a redesigned music business platform could do just that.

About two years ago, Artist Ko member Lucille (Palot) Umali at one time focused on helping me design a logo. The name's CARTONATA.

The logo and name was registered for trademark
in the Intellectual Property Office on Jan. 13, 2011 at 2:08PM
with application no. 42011710005.

What it does is to allow free music download whenever you buy something that is useful to you.  When that something bears the logo, it means you'll get a code with it.  And yesterday was a blessed day.  I got the approval notice from the Intellectual Property Office for its trademark.  Bless me.  Bless me.  Things are moving forward as planned.

But this is as far as I can say for now.  There's too many things CARTONATA in my hands

Cheers!  Music should be free.

Sunday, March 13, 2011

Free music anyone?

It's better to share, isn't it?  Well yes receiving feels good but would you agree with me if I say giving is better?

Music's been one of the most shared art even back when the internet is still in its incubation stage.  In the 70's and the 80's, you insert a tape in your cassette and wait until the first 3 notes of your favorite song starts spinning.  You press record and voila!  You got music.

Eventually the song grew in you and so you decided to buy the real stuff.

The 90's upgraded this with the CD.  And so the electronics companies also invented digital burners.  Voila!  You got music!

Apple catches up later with the iPod.  Who would've ever thought that you can actually carry a thousand albums with you into something that is as handy as a cigarette pack.  Voila!  You got music.

Then they invented the DRM to hopefully discourage piracy.  It failed.  Internet and satellite radios became another source of music.  This is good except that if there is no internet or wifi, you got no music.  Then there's TuneCore, Jingle Punks, YouLicense, Jango, and all other music avenues they can think of doing.

As far as I'm concerned, only Radiohead dared to do something different on 'In Rainbows'.  Then other bands adapted the business model.

My question now is this... are these music companies doing the stuff they do in the attempt to control a playlist?  Because it never really stopped the culture of sharing free music.  And sharing is a natural human need.

Friday, February 4, 2011

Tapping music in the IT industry

Since the conception of Artist Ko, I already had the intention of tapping into the IT industry for digital music distribution.  In the process of doing, I had developed an idea on how it should happen and vividly it unfolded itself as months passed.

At first it was just a vision... then this opportunity came.


Recently I attended 2 meetups on Tech Talk and there I met Glenda Arreza, the managing director of UP Cebu-DOST TBI Program.  I was 15 minutes early, sat beside her (I didn't know who she was until we started talking), and after awhile, I realized that she's the political support I was looking for.

TBI stands for Technology Business Incubator.  And the program aims to nurture technology-based start-ups by giving them the knowledge and skills to succeed.  I mentioned that I have one.  Divine intervention perhaps?

So the day after, my business partner and I went to her office and discussed more about this project idea. She gave us the application requirements. We exchanged emails. The TBI steering committee requested additional information and asked for clarifications.  Three days later, our business proposal got approved.

Today is our kick-off date.  My partner and I will be attending free seminars to make this business idea work.  We'll also enjoy a one-on-one consultation with experienced entrepreneurs.

My vision is slowly shaping up. This will be an exciting time for the music scene.

Saturday, January 15, 2011

Wonggoys signed up for ICO Music too

Did I mention that Wonggoys are awesome?  I think I did.


So I was in Starbucks, IT Park sitting with the Wong brothers.  We signed the music publishing contract with ICO Music on the 8th of January, 2011.  It wasn't just a signing session though.  It was a meet and greet with the band's manager Mrs. Wong.

Bethany's Quibranza brothers signed up for ICO Music

Times are a-changin' they say.

The old business model of the music industry was that if you are an artist, you get help from a record company.  If you are a songwriter, your supposed best friend in the business should be the music publisher.  If you are both, then I advise you learn how to read and interpret contracts.

But times are a-changin'.



Today, bands can mobilize as their own independent record company.  In the industry lingo, it's called vanity label.

Today, you can build a fan base on your own.  This has been proven with the success of Urbandub.

Bands can run their own publishing machinery.  But then that seriously and I mean seriously entails another scope of work.  And artists in general prefer to skip the nitty gritty stuff especially with the copyright and other legal jargon.

So to seriously think about how your band can accomplish at least for a start certain level of success, it's important to get your music publishing arrangements done first.  That's what I do with ICO.

Last Wednesday, Jan. 12, 2011, the Quibranza brothers Luis, Angelo, and Paolo, the songwriters of the band Bethany signed up all their musical compositions with ICO Music Publishing.  My role is to administer the copyrights of their music as well as represent the authors in licensing their music for use.  That's just about it.

The rest... well, if you're a songwriter, let's meet and talk.  I'll explain what else I do.

Thursday, January 6, 2011

On music retail : free or fee?

It's been a long debate between big labels and indie artists since Napster days.  There should be a smart way to get this through.  I thought I'd pass this on to you.

Let me know what you think.

If music downloads were priced ridiculously cheap, would you opt to pay for it in support of the musicians/artists or would you still insist on free music download?

If you say you'd pay for the music, do you mean:
  • supporting your favorite band? (yes or no)
  • or supporting the musicians and artists in general? (yes or no)
If you say you'd pay for the music, how much would you pay for it?

If you say you'd still go for free music downloads, why do you prefer it this way?

I need your valuable honest opinion. Copy paste the questions and post it in the comment boxes with your replies. Or PM me. There are no right or wrong answers.

Wednesday, January 5, 2011

Go and make your music stand out

In November last year, I was invited to speak about music production, music publishing, and online music distribution.  The event was Ad Camp 11.0 : Social Media Marketing held in Davao City organized by the University of the Philippines Visayas, College of Management.
Photo taken at Eden Nature Park, Davao City by Sham Leonora
At the end of my presentation was the usual open forum where students are encouraged to throw in questions.  Many questions were raised and I had to muster every inch I know to throw the right answers back at them.  Because they asked the right questions.  I didn't expect them to be that accurate.  But they are intellectuals.

I recall one question was thrown in, "How do you make your music stand out?"

A very curious yet common theme in fact.  So common that for a moment I caught myself unable to dissect for the right ticket.

There are a thousand and one ways to skin a cat.

If one is patient enough to count the ways maybe success can just be right under one's nose. Unfortunately, cats according to some only have 9 lives, reducing the option from 1001 to 992 (okay I'm just trying to be funny).

Observing around, many bands almost sound the same. For a time, most of them scream in the middle of a song. This I can't seem to digest what they're trying to convey here.  And it didn't have anything to do with my age.

Many start with slow intros and builds up to heavy riffs and "powerful" drum beats. I can deal with this.  Then some vocalists sing on "forced voice quality" trying to sound like Vedder, Stapp, or Weiland - at least by how it sounded to me.

Nothing wrong with this. It's just that if you have a band and you hope to get people to listen to your music, consider these as symptoms to becoming like them.  You're not really making a difference and you're not telling a new story.  Ergo, you don't stand out.

See?  When Urbandub's music significantly gained massive attention, almost every band I know seemed like they wanted to sound like them. When the E-heads got hype, all of a sudden the rest of the band population sounded like "Pare Ko". When Slapshock was king, bands mimicked screaming at the top of their lungs.

Scary thing is that they probably were not aware of this.  You don't believe me?  Take some time to meet with them, interview them and ask them if they find their music comparable to the above mentioned.  Chances are they'd give you a defensive 'no' backed by a supporting background of how their music transpired.

Because it's easier to take the safer route and play what is deemed "acceptable."

But when you copy and your goal is to stand out, you fail.

Making your music stand out is a bit challenging especially if you're part of a band or musical group yourself. I suppose it's because one has to be "vain" somewhat to make things work - of course not in all instances.

So how do you make your band's music stand out?

If all other bands are doing emo, rehash - do something else.  A derivative perhaps.  If all other bands are doing reggae and you dig "the joint" too, experiment under this blend but mix it with other music types. Death reggae perhaps (trying to be funny again)?

Do not do what other bands are doing. If you can, do not listen to any music in the radio.  Instead listen to anything off your comfort zone.  Play from your heart.  Music is an extension of one's personality - see if you can bring that creative character in you.

This may not be an absolute advise but it's worth considering and trying out.

Tuesday, January 4, 2011

Midweek Music Plus FAQs

We've updated.  Here it is.

1. What is Midweek Music Plus?
Midweek Music Plus is a derivative project that was originally conceived as Midweek Sessions and launched at the Artist's Dais Music Gallery, Manros Plaza on May 10, 2000.  Its incidental purpose was to sign up local bands in the light of building a community of musicians writing original music.  Its impact inspired and motivated more bands to pursue in the same direction.

2. Who can play at Midweek Music Plus?
Musicians/artists, solo or group, are always welcome at Midweek Music Plus. Just prepare at least 5 original songs.

3. How can my band audition for Midweek Music Plus?
Auditions are not necessary. Artist Ko has a research team to check on bands that are active both offline and online. We watch you gigs and we check your websites.  Simply upload at least 3 original tracks online, post a good band photo, and write a good profile of yourself or your band.  We will contact you.

4. Who to contact?
For now, you may get in touch with us at Facebook.

4. Does Midweek Music Plus have any preferred music genre?
No we don't.

5. Why is Midweek Music Plus advocating more on original music?
We believe that ideas and personal stories are what make things move.  Music being an effective marketing tool in storytelling is a good way to do it because original songs say a lot about you and me.

6. Does my band get paid performing?
Yes we have honorariums for the regular performers. In a bigger picture, Midweek Music Plus is managed by Artist Ko and its members.  Click here for more details about the us.

Monday, January 3, 2011

What is a copyright infringement?

Protest forums and blogs had been built page after page. It was on the national TV news. The majority of music fans were disappointed. But whatever criticisms made by the public, the song went on to reap its success. Now that it’s not a major buzz anymore, I decided to take a stand on this issue.
Orange and Lemons (photo source: http://fr.babelsound.com/orange-and-lemons)
Despite the prevailing issues that circulated among new wave fans on the claim that the hit single “Pinoy Ako”, the Pinoy Big Brother soundtrack by Orange And Lemons is an obvious “copy” of “Chandelier” by The Care, the fact remains that it soared the charts and became a huge phenomenal hit in the Philippines.

First off, I’d like to point out that this is in no way defending ONL between those who initiated the dispute. The general question I’d like to raise here is if it was an infringement? In my attempt to base my points of view on facts instead of subscribing to some envious new wave group’s criticisms, I am writing this article in the hope of explaining on the context of copyright infringement.

Copyright infringement is when a copyrighted work is being performed, broadcasted in public, uploaded for online distribution without authorization from its owner and with no fees paid as required by law.

For any lawyer or other rightful entity to prove that there is infringement, there must be a substantial evidence to prove that the songwriter supposedly guilty of infringement had access to the original copyrighted work being made. This is the first basis.

To cite an example, a political candidate running for a position in the government in May 2007 used Insoy NiƱal’s song “Prinsipal” as an official election campaign jingle. The Cebuano composer confided that there was no permission initiated. What made it worse was that the lyrics were altered to fit the candidate’s campaign platform.

By definition, this is a clear case of infringement and the political candidate and his campaign representatives are guilty. In this incident, there are actually two unlawful act made. The unauthorized use of the song for an election campaign is one. Then there’s the underlying issue of the misrepresentation of the copyrighted material because when Insoy wrote “Prinsipal”, it was not intended for political use.

Insoy NiƱal
Photo by Archie Uy (Tumblr.com)
The other unauthorized use is the alteration of the lyrics. The music law protects both the music and the lyrics and therefore any alteration of either or both components of a song, if not granted by its owners, is a copyright infringement.

Call it a rip-off if you may as that’s what everybody thinks. But I believe the issue was and still is an opinion of the masses. Ergo, it’s neither right or wrong.

Misrepresentation is a huge issue and in fact, when songs are made as commercial jingles, ad agencies convince publishers and songwriters by offering to pay a hefty sum of money.  Or at least they used to.  This being the usual and logically the appropriate approach, is the price the advertisers have to practically pay to the copyright owners understanding that both parties know that the song in question is valuable to the product being promoted.

The second type of infringement is the unauthorized use of substantial portions of a copyrighted work. Earlier, I cited “Pinoy Ako” being once the favorite subject of scrutiny and criticism among new wave fans debating that the hit song is identical to that pre-existing European track.

As I attempt to explain infringement and the application it served to this dispute, it is of my interest to present examples of situations in the hope of displaying a comprehensive perspective of this issue.

Another note is that the songs were managed by different record companies.

“Pinoy Ako” vs “Chandelier”

The copyright law was conceived to protect the songwriters and music publisher’s rights to a song but not to judge who owns what. No matter how solid and obvious the claim is as in the case of the dispute between “Pinoy Ako” and “Chandelier”, the only way to prove that both songs are the same or identical is to present each of the song’s music sheets in court.

The second proof of evidence is to present music sheets, a certified proof of evidence. that there was an infringement or that the European song was copied. Another solid proof of evidence is if there is proof of access to the copyrighted work (as I mentioned earlier). Even if the issue caught the national media’s attention and no matter how massive the protest of this issue was among new wave fanatics, the last word on the judgment of copyright infringement still lies in court.

Copyright, though it may sound simple in theory can be complicated when applied to actual situations. Many gray areas arise and this becomes a venue to manipulate the facts and evidences. In court it’s not what you know but what your lawyer can do with what you know to win a case.

To conclude, of both types of infringement and their respective examples that I presented here, the political candidate is, without any doubt and stating the obvious, is guilty of infringement. In the second case, the “Pinoy Ako” issue that raised national attention is still but a public opinion and unless a music sheet and a substantial proof of evidence that access to “Chandelier” is presented confidently in court, there is probably no infringement made.

Saturday, December 25, 2010

Collaborative ideas : music + fashion + photo + multimedia

This banner is placed strategically in a webpage and links to its action page.

The action page displays (in flash) a stream of artists and one of its pages would look like this:


Video has been watched by clicking on "interview image". After the video (45-60 sec), viral marketing page appears:


Promotions and marketing pitch:
1. Artists wear designer clothes and this line is sold in the band's webpage.
2. Viral marketing
3. iTunes

Friday, January 1, 2010

Just in case

I thought I'd start by sharing a couple of things I hope to do in the next 12 months of this year long journey.  What I do may not have anything to do with you personally.  Yet I'd still like to share what I've done in 2009 in case you'd come to build your own unique and special story this year to which people like myself might be involved in.

Just in case.  So here it goes...

July 2009, ICO Music Publishing and Merchandising was registered in DTI.  A couple of weeks later (and by stroke of luck), an old friend asked if I could design audio beds for her clients.  To cut the chase, three projects were closed - 2 from NatGeo and 1 for Pocket Laser iPhone app (video below).  Aside from this work-for-hire project, ICO Music has built a healthy catalog in a span of 3 months.




On Sep 10, Artist KO marketing cooperative was officially formed.  I personally submitted the application for registration to CDA on Dec 2009.  Getting the people to sign the documents was a fun ride.  My sincerest and heartfelt thanks for making it happen - Cattski (Dir), Atty. Elmido (Dir), Sandy Kiamko (Dir), Ysai Perez (Dir), Vince Yap (Treasurer), Chai Fonacier (Secretary), Cilee Kuizon, Atty. Landicho, Kaloy Uypuanco, Jay Young, Jad Bantug, Jude Gitamondoc, Randy Su, Lui Castillo, Rommel Tuico, Insoy NiƱal, and Aldwin Rondina.



With this community of artists and musicians, I'm sure there'll be plenty of things to do and smile about in the many years to come.

Sunday, August 30, 2009

Think BIG, start small : Sonic Boom

I had been to and played in numerous concerts - small to medium and sometimes if luck is on my side, large production setups. But there's nothing like what I've actually felt and witnessed in the recent Sonic Boom event in Manila.

Sheila and the Insects performed in Sonic Boom's 3rd year anniversary
. The feeling was electrifying and extra ordinary. All the bands were extra ordinary. A personal experience worth talking about for years to come. Can't wait for the videos to come out (I hope it does).

Phat Boy and his brainchild has proven more than enough to earn its respect from the once-skeptics like us. Sonic Boom has build its own culture and community of fans and people.

He is now slowly reaping the fruits of his hardwork and painful experiences in doing his best in delivering the best - learning, experimenting, relearning, reinventing, and innovating his craft. The result is a mastery of entrepreneurial skills in artist and events management.

He probably had more varied options than anyone in Cebu at the start of his career. He must have been equipped with the best tools for opportunities. He represented Urbandub. He coined the "sound of the south".

Phat Boy spent his 10,000 hours the right way.

All because one time he took a plunge. He thought big and started small. Years later, he came and emerged back victorious. A name once synonymous to "sound of the south" has come a long way. Phat Boy pulled it off.

My sincerest salutations and congratulations to a very successful Boom.

Tuesday, August 25, 2009

Undercover Grasshoppers and their Hoppers Union

I always admire people who bravely speak their minds and talk out ideas. Those who work on it and collaborate with people whom they believe could help them get started.

One band, a rock quartet composed of 3 lads and a lass who call themselves Undercover Grasshoppers fall in this category owning an ocean of thoughts to do. They just fascinate me.

First off, their music is eccentric at its most beautiful sense. Jaw dropping I must say.

After a few guestings in Midweek Sessions and some side projects, they asked me if I could produce a couple of their songs. Why not?

A month after a series of studio rehearsals, things expectedly started to fall in place. I have discovered more of UCGH than what could've just fancied my attention. UCGH is a band composed of young entrepreneurs. Apart from their amazing music and performance, they are also working on a band-owned business. Simply because they want to fund their music and keep the hobby "sustainable".

Their debut product? Check this out.

Saturday, March 28, 2009

The plummeting catalogs

Although this had already been calculated, nobody knew exactly when the plummet of the music catalogs will happen.

Just recently I happen to chat with an editor-in-chief of a prominent Manila publication who shared his observations on how the music sector in the capital is doing. He outlined some specifics that lead to the understanding of the music industry and that the long anticipated big dive is finally happening and fast.

While the major labels are still hopelessly panicking to save their boats, music downloads had never been so legit and literally free as it is now. Ironic in The Philippines where copyright concerns are often shelved and ignored.

Thanks to digital technology...

The once-indie-then-signed-to-a-major-record-deal artists are going indie again.

The signed artists are going indie this time.

The big stars are not as big as they once were (unless you belong to the couch people who spend most of their days at home watching noon time shows daily then you won't agree with me).

Some labels settled for a distribution deal but eventually lost because the indies still own the rights to their songs.

Other labels tried the in-house talent management approach where they employ "band managers" to, well, manage a band. But they're missing the point. A band manager is not a business partner. Well it is but he/she is also the Nth band member... ergo the band's best friend. How can you build a best friend when it all started as a business?

Not so long ago, major labels refuse to sign indie bands because they think niche marketing is too small for their bank account. But nowadays the public is smarter, tasteful, and sophisticated and unlike a decade ago, the regular pinoy can now breathe through music by Up Dharma Down, Daydream Cycle, Sheila and the Insects, and the likes.

Contrary to the labels' old school and stubborn mindset, good music cannot be exclusive to typically structured pop songs. Nothing against the genre. It's just been misconstrued too often and dangerously misunderstood.

When was the last time the major labels signed a band? And if they did recently how good is it?

Things are a-changing... the vision that was foretold is unfolding fast. Today you won't hear labels saying '(band name - and feel free to fill in your band's name in) is good pero masyado lang silang niche'.

Niche marketing is what works these days. Well it's been there long before the indie clout has gone big time but it is only now that it is most appreciated.

The good news is that the indies are staying in their niche because that's exactly how their music is supposed to work. But wait... before we all make the last laugh, let's figure out how music can put food on the table first.

And if I am right about this...
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