Sunday, January 9, 2011

Your worst foot is still your best foot

Everybody seemed to be more engaged in taking the good stuff in.  Like veering focus in putting your best foot forward.  On the other hand, most of us are appalled at the thought of failing... of getting our worst foot out.

And I'm not surprised to know that not many understands the essential benefits of doing or thinking the opposite.

Entrepreneurs have a different way of thinking.  They often take the opposite route.  If someone says this can't be done, they test it.  This is not to be confused with ego.  It's about learning and understanding why it is so.

Take for example Cebu Pacific's advanced promos.  The idea of cutting down the price of tickets translates to passing the ridiculously expensive cost of advertising to word-of-mouth on the consumers.

When the stocks are down, the wise investors buy more shares instead of retracting.

Wonggoys professed that 'Kalayan', a track from their album, was the least liked material.  Cattski braved in for the challenge, took it as the first song to work on.  Her goal was not really to prove them wrong but to improve the unappealing.
My point is that when you only focus on admiring the best foot, you're also missing out the opportunity to make a difference.  Yet if you take a little effort in seeing the worst foot in a good way, there is no reason why you cannot like the best side of it.  Like seeing a problem as an opportunity rather than a threat.

Risk is good.  Taking the opposite path is good.  And only a few can see it this way.  This is good too.

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