Wednesday, January 26, 2011

Urbandub's credibility

If you don't use it, you'll lose it.

I like this mantra.  It's discretely strong and straight to the point.  Any endeavor needs to embrace this principle to get to where it wants to go.

Urbandub is probably the only Cebuano band I know who got just the right amount of consistency to make this just right and therefore has strongly built their credibility outside Cebu.  I have high respect for them.  They've gone so far since their 'Birth' album.  They've opened numerous international acts.  And on Feb 12, they're doing it again with Deftones.

Word has it that they're going on a US tour next year.  Talk about advanced planning.  A milestone I must say if this happens.

If you don't use it, you'll lose it.

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